Since retiring in January 2017, I have had lots more time to spend on blogging, social media and learning new skills. I know that as you age you are supposed to keep your brain busy, so I treated my blogging/social media as if I was learning a new language.
I was in fact learning a new language!! This is me juggling all my social media balls 🙂
I never really had a handle on Pinterest for some reason, maybe the fact that there were so many rules – vertical pins work best, no faces in photos, writing on photos, keywords, group boards and the whole pinning regime – it’s had me bamboozled for quite a while now.
Following helpful bloggers like Elena Peters and Suzie Speaks , I setup my Pinterest boards and saved some pins but never really saw how it could work for blogging. I was determined to try to improve my understanding of this new world while I had time and the interest. I did a free e-course through Elena and managed to follow the instructions to change my Pinterest account from personal to business which gave me more options. I also fought through, and won the battle, turning my pins into what’s called Rich Pins (apparently that’s what we all want).
Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe and article.
Article Pins help Pinners save stories that matter to them. Each Article Pin shows a headline, author and story description.
I still figured there was more to it and I wanted to understand. So when I read a post in Suzie’s Big up Your Blog Facebook group, where she offered help with managing one’s Pinterest account, I decided to take up her generous offer. I sent her a message via Facebook asking for information, and voila, it was all organised very quickly and painlessly. It did help that I’d had previous contact with Suzie in regards to promoting my blog and I had completed her Twitter e-course earlier in the year. I knew her style and felt that I could trust her. Suzie stated very clearly everything she would do throughout the month and she delivered!
So how did it all work?
At the beginning of my month with Suzie I was sitting on 103 followers with little to no action happening on my boards, my pins were all wrong and I really was clueless!
Suzie didn’t judge me, she just quietly took over and re-organised things and started re-building my account. I was happy with her reaction when she found out I already had a business account and Rich pins sorted. Apparently I’m not quite the loser I thought I was!! Her genuine delight as my followers grew was catching and I found I was actually enjoying this learning curve.
Stats at the beginning of the month:
103 followers and 1 referrer from Pinterest to my blog for the whole month of February
Stats at the end of the month:
270 followers (it had reached 318 but Pinterest had a clean out and I lost quite a few, but as Suzie told me these wouldn’t have interacted with me anyway).
Referrers from Pinterest to my blog: 83 in March, 282 in April
This is broken down to week 1 = 48, week 2 = 78, week 3 = 41, week 4 = 104, week 5 = 54
The increase in these figures speak for themselves.
My Pinterest followers, as at this moment has grown to 310, which is a huge increase from when I started this project. I owe all that growth to Suzie!
All the way through the month Suzie kept me in the loop by messaging me with what she was doing, how she was changing things and teaching me how to do it myself. I appreciated her approach and regular updates. She has sent me screen shots of how to do things and encouraged me when I started creating Canva pins myself. She was then able to pin them out everywhere on my behalf.
Another idea Suzie promotes is the use of Group Boards and she joined me up with quite a few boards that suit the style of my blog – midlife bloggers, travel, healthy lifestyles, inspiration and motivation…we also started my own group board called Sunny Days Blogging Group Board. It’s slowly growing.
During this time Pinterest was undergoing some changes to its algorithms and just as my followers increased, to what Suzie had predicted (300), they dropped significantly due to these changes – something to do with bots and a cleanout. I took this news on the chin, it was nothing Suzie or I had any control over but she did inform me as soon as she heard the news. She also shared this post by Elena Peters which explained what was happening. (I’m not sure it really made much sense to me!!) Throughout the whole month Suzie was on hand to answer my questions and talk me through what she was doing.
I couldn’t be happier with everything Suzie has done. My stats are up on my blog, Pinterest is slowly but surely bringing people in, I’m more aware of what I should be doing and I’m much more confident with the whole pinning ‘thing’.
You could say Pinterest and I are now friends – not besties just yet, it’s still early days!!
I would highly recommend Suzie’s services to anyone thinking of asking for help with their accounts – she’s a whiz!
Come join me on Pinterest 🙂 you can pin this pic!